When leading Australasian pallet and logistics equipment rental company Loscam was preparing last year to enter the New Zealand market, it needed to broaden its “palette” with respect to what colour to paint its pallets.
The familiar red of the Australian Loscam offering and the safety yellow it deploys in its Asian operations were already being used by other equipment poolers in New Zealand, prompting Loscam back to the drawing board to determine the colour of its new “AdvaNZ” pallet, designed specifically for the New Zealand market.
“We worked through options around the best colour in terms of balancing our needs for resistance to scuffing, ease of pallet coverage, UV strength, and price”, says David Edwards, General Manager Marketing & Development for Loscam, “and ended up with a unique colour – Loscam Grey!”
The AdvaNZ pallet is manufactured from locally sourced softwood, and is designed with true four-way entry. This feature enables Loscam’s customers to safely load vehicles using the 1m face of the pallet, thereby enabling shippers to get more pallets on each shipment. The AdvaNZ also features a distinctive “two man lift” logo.
Existing 2ic users needing to manage Loscam accounts in New Zealand have been enjoying a smooth transition, given that the file formats and other Loscam systems are the same as those in Australia. Users like leading retailers Progressive and Foodstuffs immediately have the same level of control over their Loscam accounts as they have with CHEP accounts.
While 2ic Software is independent of the pallet companies, an important ingredient to its success is regular communication with these companies. 2ic Software has a great relationship with both CHEP and Loscam in New Zealand, and many other equipment poolers around the world.
Controlling equipment from any supplier can be complicated, whether the pallet is blue, red, yellow or grey. No matter what the shade, 2ic Pallets makes equipment control black and white.